PRODUCTION SPECS
LeeTran Production Specs and Dimensions
Required formats for art files for Bench Signs, Bus Advertising, and Shelters;
Photoshop .PSD file or Illustrator .AI file with layers included. (This is better than a flattened TIFF because, unlike a print ad, the nature of this type of advertising could result in possible slight moving of certain elements to allow for bus structure, metal edges in shelters, and so forth. Your graphic would not be greatly altered and you would see a proof.)
Bus wraps always require a layered file as the production is more complicated. No flattened TIFFs will be accepted. We can also accept an .EPS file from the original application in which the art was created with fonts converted to paths (outlines.)
For all ads EXCEPT BUS WRAPS, we can also accept a high-resolution TIFF file; 300 dpi is preferred, however, between 150 and 300 is acceptable. Less than 150 dpi is not acceptable and more than 300 dpi is not necessary.
For full bus wraps, use 10th scale (1” = 10” true size) and a resolution of at least 560 dpi; 720 dpi is preferred. Use CMYK color mode.
Photos:
Digital photos are preferred and must be at least 300 dpi. If digital is not available, photos can be scanned in-house at LeeTran. Glossy photos are preferred as they scan with the best quality outcome and with little clean up required. A photo is best as a TIFF but a JPEG can be used. However, it must be a high resolution JPEG, at least 300 dpi (unlike a TIFF, no less will work.) A JPEG from a web site is not acceptable as it will be of a low resolution. A JPEG cannot be enlarged or you cannot have someone change the resolution settings to be higher as the pixels will only stretch, resulting in a pixelated image and poor quality.
Logos:
Logos are preferred in one of the formats mentioned above, with the EPS file being the most suitable. PSD files are not necessary for logos. If the logo is in TIFF format, it should be of high resolution as mentioned above.
Advertising Dimensions:
Bench Signs:
72" x 24" - All bleeds should be at least two inches in excess of edge.
Fort Myers Beach Bench Signs: 56" x 24"
Viewable pertinent text & graphics should be within 54 ½ " x 22 ½ "
Shelters:
Trim size is 48" x 69.25" (viewable 45.25" x 66.25"size) or 68.5” x 47” (viewable 67” x 45“ size)
Exterior Bus Panels:
King: Street side – 144” x 30” or 107” x 30”
Queen: Curb side – 88” x 30” or 72” x 30”
Tail: Back side – 72” x 19”
Bus Interior Cards: 28” x 11”
Full Bus Wraps, High Impact Tail and King Kong:
A template will be provided for layout.
For further information or questions, please contact:
Sharon Snew
239.533.0342
ssnew@leegov.com